FRANK MURTHA, PH.D.
Dr. Frank Murtha specializes in helping others apply behavioral finance to build relationships, increase AUM and improve returns. He has consulted dozens of leading financial institutions and trained thousands of professionals.
In 2018, Frank combined his highly-respected expertise and experience to create the Financial Counseling Institute — a growing community of expert financial advisors dedicated to improving the investing experience for advisors and investors.
This process will do more than make you a better advisor. It will transform your role from advisor to counselor, produce richer client relationships, and yield better results.
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